Launch your product now
When is the right time to launch your product? When is the right time to expand your business to new markets? Probably sooner than you think. Most likely today. Get out there immediately when your product is ready to do what is was meant to do. Remember that you should have something to sell in the future too. Do not give it all at first place. Similarly get out there to create new footprint before you sales stagnate and eventually decline. Rework your approach from producing engineering masterpieces to offering what consumers desperately need and love.