Steve Jobs about the importance of sharing the same vision
Steve Jobs: “Here is what you find at a lot of companies. You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it sucks? And you go, what happened? They had it! They had it in the palm of their hands! They grabbed defeat from the jaws of victory! What happened was, the designers came up with this really great idea. Then they take it to the engineers, and the engineers go, “Nah, we can’t do that. That’s impossible.” And so it gets a lot worse. Then they take it to the manufacturing people, and they go “We can’t build that!” And it gets a lot worse.”
I guess Steve Jobs said it all. It is crucially important to have a vision and more importantly to share the same vision throughout the whole company. You probably have heard similar stories many times, you may even have a company vision. But, are you living your vision every day?