Do you want your product to be unique and cool?
There are plenty of research available which claims that about 90% of the thinking of 5-6 years old children is creative. This includes creativity itself, alternative thinking and surprising ideas. The picture changes a bit when they get older. Namely the creativity of 9 years old children has decreased to…
Creativity in the workplace needs diversity.
Is your team diverse? Are you encouraging people to speak up and not agree all the time? If not, perhaps you should reconsider your leadership style. Have a look at this 1 minute video.
Make your competition irrelevant!
Your sales are stagnating or already decreasing. Your market is saturated. All of the key players in the market have started a (severe) price war. Your margins are gone and there is no growth. If someone wins, someone else must loose. You are stuck in “red ocean” of bloody competition….
The heart of innovation
The purpose of innovation is not to build cool products and technologies or making money. The purpose of innovation is to solve everyday problems, make people happy and to put a smile on someone’s face.