Do you want your product to be unique and cool?
There are plenty of research available which claims that about 90% of the thinking of 5-6 years old children is creative. This includes creativity itself, alternative thinking and surprising ideas. The picture changes a bit when they get older. Namely the creativity of 9 years old children has decreased to…
Would you hire Roger Federer to play tennis or to sing?
Example I will start with a simplified and maybe naive example to set the scene. Let’s assume that you know that your business success depends on how well your organization is able to play tennis and sing. You have two employees: Roger Federer and Madonna. How would you organize your…