Would you hire Roger Federer to play tennis or to sing?
Example I will start with a simplified and maybe naive example to set the scene. Let’s assume that you know that your business success depends on how well your organization is able to play tennis and sing. You have two employees: Roger Federer and Madonna. How would you organize your…
What can I do for you? I mean YOU.
I was wondering about which topic I would write today. Having listened an audio book Crush it! from Gary Veynerchuk yesterday I had an “aha” experience. He was saying that the best blog ever he made was just asking his audience what he could do for them. Then I thought,…
Thoughts about social media and question based leadership
I am convinced that social media is here to stay and has an effect to the way you do business. You cannot stop it and actually you should not try stop it. The word of mouth, good and bad, will spread. Timing is becoming crucial. Even more crucial it used…
Permission marketing
Isn´t it so annoying when your favorite movie or football game is brutally interrupted by some desperate corporate trying to sell you more washing powder, cars, beverages or something else? I guess very likely your answer is yes. Probably you are more likely not to buy that particular brand that…