Interruption marketing is simply annoying waste of time
We are the interruption marketing generation. We have been spammed by TV, radio and print advertisement since we were born. This interrupting spam is simply annoying and irrelevant for most of the people. When did you buy something because you saw the commercial or visited some corporate website? On the…
Are social networks useless for businesses?
Seth Godin’s opinion about this very hot topic. Is was not exactly a surprise that the old school networking “rules” apply 1:1 also for social networking.
The truth about what motivates us
Thanks for Juha for finding this great video from YouTube. This hits right to the point of understanding the truth about what really motivates us. Money is a good motivator but it is by far not the best motivator of all…
Thoughts about social media and question based leadership
I am convinced that social media is here to stay and has an effect to the way you do business. You cannot stop it and actually you should not try stop it. The word of mouth, good and bad, will spread. Timing is becoming crucial. Even more crucial it used…
innovation: take a big pen and small paper.
Maybe the most important thing when inventing something new is to get started. Get started from the beginning, middle or the end. It does not really matter where you start, as long as you do start. Start with a big pen and small paper. You cannot draw anything small with…
Manage things – lead people
Today I was planning to write a blog about leadership (and management). Actually I decided to bin the text I had already written and just post this picture that I found in the internet. This cartoon summarizes so brilliantly what leadership is all about. By whatedsaid | View this Toon…
Apparent productivity in white-collar work
What is productivity? Wikipedia definition for productivity is: What does that mean in Blue-collar work? The productivity of manufacturing and other manual labor (Blue-collar) is pretty easy to measure and control. More input means more output. More hours labor in means more products or services out. Streamlining of the processes…
Shifts in scarcity and abundance
Shift in market dynamics It is really nothing new that business is based on exploiting scarcity. You create something scarce and sell it with profit. Great stuff! But when the scarce things become common you need to rethink what you are actually doing. The same thing happens when some common…